NYC Wayfinding for SBS Launches

The second major phase of the NYC wayfinding system has rolled out, locating totems with real-time bus information at SBS (Select Bus Service) stations along a new route of this bus rapid transit system.

Running along Nostrand, Rogers and Bedford Avenues in Brooklyn the route will serve 40,000 passengers each day. The improved passenger information provided by the wayfinding totems will be key to providing a user-friendly customer experience and is another step in the ambition to provide a fully joined-up wayfinding solution to pedestrians, cyclists and mass transit users in New York City.

The design team was led by wayfinding specialists CityID with Billings Jackson providing industrial design. Graphic designers Pentagram, engineers and project managers RBA Group and cartographers T-Kartor complete the project team.

Photos © Christopher Herwig, Herwigphoto