Brand Building for Cooledge

Cooledge has unveiled a new identity and introduced its latest product, SQUARE, at Lightfair in NYC.

We are proud to have been responsible for both the brand identity and the stand design, which was conceived as an interactive experience to allow visitors to ‘play’ with light.

The light box display demonstrates how SQUARE interacts with various diffusers, and the desks allow designers to explore SQUARE’s unique properties as flexible sheets that simply snap together and can then be trimmed to fit any aperture.