NYC Wayfinding System

The design team comprised wayfinding specialists City ID as lead designer with industrial designers Billings Jackson Design, graphic designers Pentagram, RBA Group providing engineering, urban design and project management and T-Kartor, GIS database developers and cartographers. The goals of the system are threefold: to encourage people to walk, bike and ride public transit around New York City; to provide consistent information in context to New York’s locals and visitors; and to support and empower everyone as they navigate the city.

Photos courtesy of Pentagram, Noel Bowler and Chris Doss