Brand building for Cooledge at Lightfair
Cooledge has unveiled a new identity and introduced its latest product, SQUARE, at Lightfair in NYC.
We are proud to have been responsible for both the brand identity and the stand design, which was conceived as an interactive experience to allow visitors to ‘play’ with light.
The light box display demonstrates how SQUARE interacts with various diffusers, and the desks allow designers to explore SQUARE’s unique properties as flexible sheets that simply snap together and can then be trimmed to fit any aperture.
We share the Cooledge belief that SSL is set apart from other lighting technologies by its ease of integration, making it a building material in its own right. It is this shared philosophy, and a mutual commitment to pushing the technology to new modalities, that led to this strategic collaboration between our firms.